Sweet Value

Adding value to all sweet projects

Today we proudly introduce NewCakes’ newest brand Sweet Value! With Sweet Value we are on a mission to make baking and cake decorating accessible to even more cake lovers! Sweet Value stands for affordable, straightforward products that make every baking moment simply enjoyable.

With Sweet Value, what you see is what you get. Reliable, budget-friendly, and easy to use. Baking your first cake? Getting creative with the kids? Starting a small cake business? We add value to all sweet projects.

Sweet Value Sugar Paste

The first range to be launched under our new brand is the Sweet Value Sugar Paste. A sugar paste that’s smooth, stretchy and reliable, available in 12 essential colours. Suitable for covering cakes, modelling figures or adding colourful details to your bakes. Add the range to your shelves to offer your customers a very budget-friendly sugar paste option!

Sweet Value

Sweet Value
P.O. Box 8939
1006 JC Amsterdam
The Netherlands
info@sweetvalue.nl

Brands
With our expertise and experience we build high-quality, inspiring and on-trend brands. Our top brands FunCakes and Wilton are present in the kitchens of home bakers throughout Europe.
Brands
Retail
The largest web shops for baking and cake decorating items in Europe are part of NewCakes. Through these retailers we are constantly in direct contact with the consumer.
Retail
Wholesale
We are the largest distributor of cake decorating items in Europe. Our wholesalers CakeSupplies and Cake Craft Group are reliable partners for every professional in the industry.
Wholesale