Our CakeSupplies sales team was at the Ambiente show from 3 to 7 February, at the Frankfurt messe in Frankfurt.
The Ambiente show is the largest international exhibition for consumer goods and we were there to promote the FunCakes and Wilton brands. The stand immediately caught visitors’ eye as it was bright pink and yellow. It immediately stood out among the other, more quietly coloured stands which was obviously a great advantage.
During the show, the sales team talked to our current customers who dropped by, but also made contact with many potential future customers. In addition, our demonstrator Anne-Lise provided demonstrations for both FunCakes and Wilton and showed several baking and piping techniques, which were literally very popular.
It was a great success and a great prospect for the future, as we would like to visit this show more often.