Wilton has been inspiring the joy of creativity in everyone.

Since 1929, Wilton has been inspiring the joy of creativity in everyone, everywhere, every day. From big milestone celebrations to simply baking in the kitchen with your loved ones, we’re here to be your trusted guide, your secret ingredient, ready to help you shine with tips, tricks and solutions that enable you to be your most creative self. No matter where you are on your baking journey, we’re here to help you bake your world happy.

Our consumers are at the heart of everything we do. That’s why we’re constantly working to provide you with the tools you need to make baking and decorating fun and easy. From quality bakeware to curated decorating kits, our products are designed with you in mind.


Casablancaweg 20
1047 HP Amsterdam
The Netherlands
+31 (0)85 – 007 58 88

With our expertise and experience we build high-quality, inspiring and on-trend brands. Our top brands FunCakes and Wilton are present in the kitchens of home bakers throughout Europe.
The largest web shops for baking and cake decorating items in Europe are part of NewCakes. Through these retailers we are constantly in direct contact with the consumer.
We are the largest distributor of cake decorating items in Europe. Our wholesalers CakeSupplies and Cake Craft Group are reliable partners for every professional in the industry.