Exciting news: NewCakes becomes preferred distributor for Renshaw in Europe!

We are thrilled to announce a significant development in our partnership with Renshaw, one of the most esteemed brands in cake decorating. As of May 1st, 2024, NewCakes will become Renshaw’s preferred distributor to the cake decorating sector in Europe, meaning all Renshaw customers across Europe will order their Renshaw products directly from our wholesale CakeSupplies. For more detailed information for customers regarding this transition, we therefore kindly refer to the CakeSupplies website.


This exciting change comes as part of Renshaw’s commitment to enhancing its service and availability in Europe. In December last year, Renshaw has been acquired by British Bakels Ltd, part of the global Bakels Group, who, over the last few months, has worked successfully on revitalizing Renshaw’s operations and customer service.

Renshaw’s decision to appoint NewCakes as their preferred European distributor to the cake decorating sector reflects our longstanding, mutual relationship and expertise in the cake decorating industry. We have been housing the Renshaw brand for over 15 years and were one of the first distributors for Renshaw in the EU market. We are dedicated to ensuring that the Renshaw brand is easily accessible to all the 32 countries we currently supply and will work closely together to make the Renshaw brand grow.


We believe that this partnership marks a new chapter for Renshaw in Europe and offers resellers greater convenience and access to this trusted brand.