New logo and website

January 2022

A great year calls for a fresh new look. NewCakes kicks off 2022 with a new logo and a new website. Read all about it here.

A new logo

2021 was a big year for NewCakes. We were acquired by Dr. Oetker, moved to our new location in Amsterdam and other players in the industry, such as Confetti and the Create Better Group, became part of NewCakes. Not the least of developments! So a got time for a fresh new look.


As the largest distributor of cake decoration products in Europe, NewCakes still fits the dark blue jacket like a glove. Because of course we remain the reliable partner for all professionals in the cake decorating business. Through them, our brands and our retailers we will continue to surprise the home baking market with trendy products, inspiration and creativity. That promise has now been sealed with the pink cake slice in our logo.


This refreshment of our logo fits with the recent renewal of our company, but still feels recognizable and familiar. Because NewCakes will remain the NewCakes you know.

And a new website

Our new look is of course also implemented on the website. Here you can read all about our business units, conveniently classified into the three branches: Brands, Retail and Wholesale. Here you will also find all our latest news and anyone who would like to work for NewCakes or one of our companies, can check all our vacancies here. So take a look around and learn more about our beautiful company.