The number one specialist in the sale and distribution of baking and cake decorating products via brands, retail and wholesale










NewCakes
NewCakes specializes in the sale and distribution of baking and cake decoration products for the home baking market. We do this as an exclusive distributor of leading brands in this industry, such as FunCakes and Wilton. Through our consumer webshop Deleukstetaartenshop and other retailers to which we supply, we are in direct contact with the consumer. And with our wholesale CakeSupplies we supply professionals in the cake decorating industry throughout Europe.

A few key facts about NewCakes
Brands
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Team members
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& growing
Active countries
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Distribution location
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Netherlands, United Kingdom & Finland
Products
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Numbers of products per week
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Brands
With our expertise and experience we build high-quality, inspiring and on-trend brands. Our top brands FunCakes and Wilton are present in the kitchens of home bakers throughout Europe.
Retail
The largest web shops for baking and cake decorating items in Europe are part of NewCakes. Through these retailers we are constantly in direct contact with the consumer.
Wholesale
We are the largest distributor of cake decorating items in Europe. Our wholesalers CakeSupplies and Cake Craft Group are reliable partners for every professional in the industry.
Stay up-to-date
The latest news about NewCakes and our business units
Colour Mill & LOYAL Bakeware exclusive at NewCakes!
We’re excited to share that NewCakes is now the exclusive distributor of Colour Mill and LOYAL Bakeware across Europe! This fantastic development means that all of our European customers can enjoy easier access to these iconic brands through CakeSupplies. Resulting in faster deliveries, smoother ordering, and everything you need to keep your shelves stocked with the very best in baking.

NewCakes becomes the exclusive distributor of LorAnn in Europe
We are delighted to announce that NewCakes will become the exclusive distributor of LorAnn in Europe starting from the 7th of November 2024! Resellers of the brand will be able to order LorAnn products through our wholesale CakeSupplies.

Want to work at NewCakes?
Check out our job offers and get in touch
Job description
Company
Department
Customer Service Medewerker
NewCakes
Customer service
Supply Chain Planner
NewCakes
Demand Planning
Warehouse Manager
NewCakes
Warehouse